Privacy & Cookies Policy

1. Who we are

This website is operated by Monika de Neef, a sole trader registered in New Zealand (NZBN registered), registered as Elevatia and trading as her personal brand Monika de Neef.
When this policy refers to “we”, “us” or “our”, it means Monika de Neef personally.

We are committed to protecting your personal information in accordance with the New Zealand Privacy Act 2020 and, where applicable, the EU General Data Protection Regulation (GDPR) for visitors based in the European Economic Area.
For visitors and clients based in Australia, we handle your personal information in good faith alignment with the Australian Privacy Principles (APPs) under the Australian Privacy Act 1988, noting that the small business exemption applies to our operation at this time.If you have any questions about this policy or how we handle your personal information, please contact us at [email protected].

2. What Personal Information We Collect

We only collect information that is necessary for the purposes described in this policy.
The types of personal information we may collect include:

  • Contact information: Your name, email address, and any message content you submit via our contact form or by emailing us directly.
  • Email list information: Your name, email address, and marketing preferences when you subscribe to our newsletter (Wisdom Pause) or download a resource such as the Seasoned Soul Inquiry.
  • Client and payment information: Your name, billing address, email address, and payment details when you purchase a programme or service. Note: we do not store your full card details — these are handled directly by Stripe.
  • Booking information: Scheduling information including your name and email address when you book a session via Calendly.
  • Website usage data: Anonymous data about how you use this website, including pages visited, time spent, referral source, and device type. This is collected via Google Analytics 4 (GA4) through Google Tag Manager.
  • Technical data: IP address, browser type, and technical data collected automatically by our hosting and security infrastructure (Cloudflare).

We do not collect sensitive personal information such as health data, ethnicity, or financial account numbers.

3. How We Collect Your Information

We collect personal information in the following ways:

  • Via third-party services you interact with on our site, including MailerLite (email marketing), Stripe (payments), Calendly (scheduling), and Google Analytics.
  • Directly from you when you fill in our contact form, subscribe to an email list, book a session, or make a purchase.
  • Automatically, through cookies and tracking technologies when you vist our website. Please see Section 6 (Cookies) for details.

4. Why We Collect and Use Your Information

We use your personal information only for the purposes for which it was collected, or for a purpose that is directly related. Our purposes are:

  • To respond to your enquiries and communicate with you about our services.
  • To deliver the mentoring programmes, resources, or services you have engaged with or purchased.
  • To send you our newsletter and marketing communications, where you have subscribed or consented.
  • To process payments and maintain financial records as required by NZ law.
  • To schedule and manage client appointments.
  • To understand how our website is used so we can improve it and our content.
  • To meet our legal obligations, including tax and accounting requirements.

Under the NZ Privacy Act 2020, we must have a lawful basis for collecting and using your personal information. This is typically: your consent, the performance of a contract with you, compliance with a legal obligation, or our legitimate business interests (such as maintaining the security of our website or improving our services).

5. Marketing Communications

We will only send you marketing emails if you have opted in, for example, by subscribing to the Wisdom Pause newsletter or downloading a resource.
You can update your frequency preference and unsubscribe at any time by clicking the Update Preferences and Unsubscribe link in any email we send, or by emailing us directly: [email protected]
Opting out of marketing will not affect any service-related communications relating to a programme you have purchased. We do not sell or share your contact details with third parties for their own marketing purposes.

6. Cookies Policy

This section explains what cookies are, which ones we use on monikadeneef.com, why we use them, and how you can manage your preferences.

What are cookies?

Cookies are small text files placed on your device (computer, tablet, or phone) when you visit a website. They allow the website to recognise your device and store certain information about your visit. Cookies do not give us access to your device and cannot be used to identify you personally unless you have provided us with personal information.

How we obtain your consent

When you visit monikadeneef.com, you will be shown a cookie consent banner managed by WPConsent. Non-essential cookies are only activated once you have given your consent. You can change your preferences at any time by clicking the cookie settings link in our website footer. Essential cookies do not require consent, as they are strictly necessary for the website to function.

Cookies we use

1. Essential cookies

These cookies are required for the website to work correctly. They cannot be disabled. They include:

  • WPConsent cookie: stores your cookie consent preferences so you are not asked again on every visit. Expires after 12 months.
  • WordPress session and security cookies (e.g. wordpress_logged_in, wp-settings): manage your session if you log in to the site, and remember display preferences. These are first-party cookies and expire at the end of your browser session or within one year.
  • Cloudflare cookies (e.g. __cf_bm): used for bot management and security. Expire within 30 minutes to 24 hours.

2. Analytics cookies

These cookies help us understand how visitors use our website so we can improve content and user experience. They are only set with your consent.

  • Google Analytics 4 (via Google Tag Manager) sets cookies including _ga, _ga_[ID], and _gid. These collect anonymous information about page visits, session duration, traffic sources, and general device type. No personally identifiable information is collected. Data is processed by Google and may be stored on servers outside New Zealand. GA4 data is retained for 26 months by default.
  • Google Consent Mode v2 is implemented on this website. This means analytics data is collected in a privacy-preserving, modelled form when consent has not been given, and full measurement only activates upon your consent.

You can opt out of Google Analytics at any time using Google’s opt-out browser add-on: https://tools.google.com/dlpage/gaoptout.

3. Functional cookies

These cookies enable enhanced functionality and personalisation. They are set with your consent.

  • Calendly: if you use our booking widget, Calendly may set its own cookies to support the scheduling process. These are third-party cookies governed by Calendly’s own privacy policy.

4. Marketing and third-party cookies

We do not currently run paid advertising campaigns or retargeting pixels. If this changes, we will update this policy and obtain appropriate consent before setting any marketing cookies.

Embedded content from third parties (such as video players or social media widgets) may set their own cookies when you interact with that content. We do not control these cookies. Please refer to the privacy policies of those platforms for details.

Managing your cookie preferences

You have several options for managing cookies:

  • Cookie consent banner: use the banner or footer link on our website to accept, decline, or customise your cookie preferences at any time.
  • Browser settings: most browsers allow you to block or delete cookies through their settings. Note that blocking all cookies may affect website functionality. Consult your browser’s help documentation for instructions.
  • Google Analytics opt-out: use the browser add-on linked above to prevent your data being used by Google Analytics across all sites.

If you clear your browser cookies, your consent preferences will be reset and the cookie banner will reappear on your next visit.

Cookie summary table

CookieProviderTypePurposeDuration
_ga, _ga_[ID]Google Analytics Track website usage 2 years
_gidGoogle Analytics Distinguish users24 hours
__cf_bmCloudflare Bot management30 minutes
wp-settings-*  WordPress EssentialUser preferences 1 year
wpconsent_*WPConsentEssential Store consent preferences12 months
Calendly cookies Calendly FunctionalBooking widget Session / variable

7. Third-Party Services

We use the following third-party services to run our website and business. Each has its own privacy policy and data practices:

  • MailerLite:
    Email marketing platform for newsletters and automated sequences. Data is stored on MailerLite’s servers.
  • Stripe:
    Payment processing. We do not store your card details. Stripe may process and store transaction data in accordance with its own policy.
  • Calendly:
    Appointment scheduling. Calendly collects your name and email address to facilitate bookings.
  • Google Analytics 4 / Google Tag Manager:
    Website analytics. Data is anonymised where possible and processed in accordance with Google’s privacy terms.
  • Cloudflare:
    Website security, CDN, and DNS management. Cloudflare processes traffic data for security and performance purposes.
  • WordPress / Hostpapa:
    Our website is built on WordPress, hosted via Hostpapa. Standard server logs (IP address, access times) are maintained by our host.
  • Xero:
    Accounting software used to manage invoices and financial records.

We only engage third-party services that maintain appropriate security standards. We do not authorise them to use your personal information for any purpose beyond what is necessary to provide their services to us.

8. International Data Transfers

We are based in New Zealand. Some of the third-party services we use store and process data outside New Zealand, including in the United States and European Union. Where this occurs, we rely on those providers to maintain appropriate data protection standards consistent with their respective legal obligations.

If you are located in the EEA and wish to know more about the safeguards in place for your data, please contact us.

9. How We Store and Protect Your Information

We take reasonable steps to protect your personal information from loss, unauthorised access, use, modification, or disclosure. These measures include:

  • Secure HTTPS connections on our website (SSL/TLS).
  • Cloudflare security and firewall rules to protect our website infrastructure.
  • Access to personal information is limited to us and, where necessary, our trusted service providers.
  • Regular review of our security practices.

While we take reasonable precautions, no method of transmission over the internet is completely secure. If you have concerns about the security of your information, please contact us.

10. How Long We Keep Your Information

We retain personal information only for as long as necessary for the purposes described in this policy, or as required by law. Our general approach is:

  • Website analytics data is subject to Google’s standard retention settings (26 months by default).
  • Client records and financial data are kept for seven years following the end of a client relationship, in accordance with NZ tax and accounting requirements.
  • Email marketing data is retained for as long as you remain subscribed. If you unsubscribe, your data is deleted or anonymised within 30 days, unless we are required to retain a record of consent.
  • Enquiry and contact form data is retained for up to two years, unless you become a client.

11. Your Privacy Rights

Under the NZ Privacy Act 2020, you have the right to:

  • Request access to the personal information we hold about you.
  • Ask us to correct any personal information that is inaccurate or incomplete.
  • Ask us to delete your personal information (subject to our legal obligations).
  • Withdraw consent to marketing communications at any time.

If you are located in the EEA, you may also have additional rights under GDPR, including the right to data portability and the right to object to processing based on legitimate interests.

To exercise any of these rights, please email us at [email protected]. We will respond within 20 working days, as required by the NZ Privacy Act.

If you are not satisfied with our response, you have the right to make a complaint to the New Zealand Privacy Commissioner at www.privacy.org.nz.

12. Third-Party Links

Our website may contain links to external websites. We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies before providing any personal information.

13. Changes to This Policy

We may update this privacy policy from time to time. The effective date at the top of this document will reflect the most recent revision. We encourage you to review this policy periodically. Where changes are material, we will notify subscribers by email.

14. Contact Us

If you have any questions, concerns, or requests regarding this privacy policy or the way we handle your personal information, please get in touch:

Monika de Neef
monikadeneef.com

Email: [email protected]

Location: New Zealand

Publication Date

This Privacy & Cookies policy was published on 10 May 2026.